Our Story

Forge & Co was built on a simple belief: your pets deserve the best, and so does your wallet.

We started out frustrated by the gap between overpriced pet products and the cheap alternatives that just don't last. So we set out to change that — sourcing quality pet essentials that are genuinely built to last, carefully tested, and priced fairly for everyday pet owners.

Every product we carry passes one simple test: would we use it for our own pets? From cosy beds and sturdy leads to smart feeders and grooming tools, if it doesn't make the cut, it doesn't make the shelves.

Built for Pet Owners, By Pet Lovers

We're a small, passionate team based in the UK. We believe that caring for your pet shouldn't mean compromising on quality or stretching your budget. That's why we work hard to bring you products that tick both boxes — every single time.